No longer is it necessary to mouse over the Conv. %  numbers to find out how many conversions for a campaign. Now you can see the number of conversions in its own column, way over on the right. Strangely, the new feature doesn’t show up where it really matters: for specific ads, keywords, or web pages on the content network. Hopefully Google will remedy this straightaway.

New Conversions column in AdWords campaign summary

This eliminates the annoying artifact of declmal conversions ("You’ve made 17.9 sales this week!) while providing even more in-your-face feedback about how you’re doing.

Remember: if you’re tracking multiple conversions, you must run Conversion Reports to separate out the different conversions. Otherwise, you’re comparing apples to hex nuts.

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