Google announced last week that it’s phasing out two very useful AdWords tools: the Copy or Move Keywords and Ad Text tool and the Advanced Search and Editing tool.
But fear not: these same features will now be available with the downloadable, desktop AdWords Editor.
Why is Google doing this? My guess is to put a stranglehold on the Google interface, cutting out 3rd party software tools that could use the AdWords API (basically, a back door data stream) to give customers more control over their accounts.
The AdWords Editor is the only software application that gets to use the API for free. So if this trend continues, more and more campaign management features will be grafted onto the Editor, rather than the main web interface. My advice: download the Editor now and get used to it:
Luckily, the Editor is a pretty sweet tool. Perhaps the nicest feature is that you can work on your AdWords account(s) offline, and can play with creating ad groups and moving keywords before you actually upload the changes to your account.