I find the keyword grouper not intelligent enough for my purposes. It can read words, but not understand meaning. I don’t let software create ad groups for me. I use software only to automate tasks, not to replace thinking. For keyword grouping, I prefer the tool I developed, The AdTool at http://www.loweryourbidprice.com. I set the parameters, I create the groups, and I can play with them in Excel before uploading to my account.

Yes, each group should have its own landing page.

Yes, you can insert content dynamically, based on the search term. See the chapter in AdWords For Dummies on the landing page (I think chapter 12, but I don’t have a copy handy) for things you can do with PHP.

Wishing you health, happiness, and prosperity,
Howie

A lot of keywords overlap, should I duplicate keywords in AdGroups as proposed?

Also, should each group have it’s own Landing Page. If the page on the site is too general, should I create a special page but not have Google crawl it.

Is there a dynamic code I can insert which will change the heading of the page to change according to the searchers keyword phrase?

MANY THANKS FOR YOUR ADVISE IN ADVANCE!

Regards Ros