Last week I was interviewed by Jason Miner of PayPal Radio, about why AdWords is such a powerful advertising medium, who should be using AdWords, and what are the most common AdWords mistakes made by beginners.
Listen to the 7-minute AdWords radio interview here. Please do not get freaked by the opening sound, which appears to be one of the Backstreet Boys getting a wedgie. The good stuff happens shortly thereafter.
Your Friend from Radioland,