AdWords For Dummies – PayPal Radio Interview

Published on Friday, October 5 2007

Last week I was interviewed by Jason Miner of PayPal Radio, about why AdWords is such a powerful advertising medium, who should be using AdWords, and what are the most common AdWords mistakes made by beginners.

Listen to the 7-minute AdWords radio interview here. Please do not get freaked by the opening sound, which appears to be one of the Backstreet Boys getting a wedgie. The good stuff happens shortly thereafter.

Enjoy!

Your Friend from Radioland,

Howie

 


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Howie Jacobson, PhD., is the author of Google AdWords For Dummies, available on every continent (except Antarctica) wherever fine books, overpriced brownies and cheesy calendars are sold.

Testimonials about Howie’s advice

Thank you sooooo much for your AdWords ER Report. I printed it off yesterday, sat down at work with my yellow highlighter like you recommended (no fruit smoothie) and when I went home from work, I did the stuff you told me to do. I feel like, for the first time, I’m actually beginning to acquire some decent knowledge about Adwords, after experiencing for a couple of months significant frustration not really knowing what the &^@! I’m doing. — Jennifer Quigley