Improving an AdWords Keyword Quality Score


I answer a question from a reader:

I just read your book and I was curious about at least increasing my Quality Score (QS) from Poor to OK.

Google now wants a min bid of 50 cents to a dollar per keyword. I already created keyword specific landing pages & I still got a poor QS.

Does creating a new ad with the keyword and moving those keywords into a new ad group instantly work to improve the QS? I was told to simply temporarily bid high on those keywords with a poor QS to generate a much higher Clickthru Rate (CTR) in ad position 1 or 2 to improve my quality score. What do you suggest?

Click the orange audio icon above to listen to my answer…

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