Improving an AdWords Keyword Quality Score
Online Marketing Strategy December 8th, 2007|
I just read your book and I was curious about at least increasing my Quality Score (QS) from Poor to OK. Google now wants a min bid of 50 cents to a dollar per keyword. I already created keyword specific landing pages & I still got a poor QS. Does creating a new ad with the keyword and moving those keywords into a new ad group instantly work to improve the QS? I was told to simply temporarily bid high on those keywords with a poor QS to generate a much higher Clickthru Rate (CTR) in ad position 1 or 2 to improve my quality score. What do you suggest? Click the orange audio icon above to listen to my answer… Mobile post sent by askhowie using Utterz. |
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