A reader asks:
I’m trying to promote a PRODUCT TYPE called NAME. What would be the best way to come up with good keywords for this product that might be unique?
Note: I have removed the specifics of the product to protect this reader’s market, in case it needs protecting.
You don’t want unique keywords. You want the right keywords.
What are the people who need your product currently searching for? Use those keywords.
A metaphor: if you were opening a PRODUCT TYPE store, you wouldn’t search for a unique location. You’d search for a location where your prospects are already shopping, and make your offer to them as they pass by.