What makes your soap the best? Whatever it is, it obviously is different from all the soaps that are, by definition, not the best.

Suppose you use the same ingredients as everyone else – coconut oil, olive oil, shea butter, lye, essential oil of whatever, etc. – but you are more skilled at combining essences, so your blends are superior.

Or, you are more artistic and cut curls of one soap into another.

Or, you package them differently.

Or, you have a Soap of the Month Club so people can always be assured of having a fresh supply.

Or, you tell your story in a way that makes other people fascinated. For example, see http://comfortsoap.com/story.htm

Hope this helps. Feel free to send me a bar of soap to test, as I’m something of an expert on getting dirty and then clean again ;)

Just remember that MY wife makes the world’s best soap :)

My recipes are similar to other soapmakers – how does one make a product “unique”, when it’s really not, except that I think it’s the best?