A reader writes:
"Many of my campaigns are sharing the same keywords. Is there a way for me to get around google’s rule of only one ad per keyword per advertiser? The products advertised in each campaign are different with different urls and i need to advertise both of them equally. Any info you can provide would be greatly appreciated!"
Google will show exactly one ad per account per keyword – no more. So if you bid on the same keyword in more than one campaign or ad group in the same network and at the same time and geographic location, Google chooses which one to display. And guess what – Google displays the ad that makes Google the most money.
The solution – and you didn’t hear it from me – is to set up multiple accounts (now that $25 gift card from AdWords For Dummies comes in handy, huh?). Each product gets its own account, as if they were competing against one another (which, in fact, they are).