Comments on: New Rules for AdWords Display URLs http://askhowie.com/2008/04/03/new-rules-for-adwords-display-urls/ Thu, 11 Mar 2010 15:57:53 -0500 http://wordpress.org/?v=2.8.6 hourly 1 By: Bill Sheldon http://askhowie.com/2008/04/03/new-rules-for-adwords-display-urls/comment-page-1/#comment-481 Bill Sheldon Mon, 27 Apr 2009 20:14:25 +0000 http://askhowie.com/2008/04/03/new-rules-for-adwords-display-urls/#comment-481 If I'm not mistaken, this works best if one has ALREADY done split testing of display URLs prior to April 1. In order to do it post-April 1, doesn't one have to pay $10 to GoDaddy et al to procure the alias domain name for the privilege of split testing it? In other words, one could easily spend hundreds of dollars buying domain names to accomplish what used to be free, right? Not that a few hundred bucks is a pricy investment, but there's also the extra time required. Am I missing something? If I’m not mistaken, this works best if one has ALREADY done split testing of display URLs prior to April 1. In order to do it post-April 1, doesn’t one have to pay $10 to GoDaddy et al to procure the alias domain name for the privilege of split testing it? In other words, one could easily spend hundreds of dollars buying domain names to accomplish what used to be free, right? Not that a few hundred bucks is a pricy investment, but there’s also the extra time required. Am I missing something?

]]> By: pravalikadesigns.com http://askhowie.com/2008/04/03/new-rules-for-adwords-display-urls/comment-page-1/#comment-281 pravalikadesigns.com Fri, 21 Nov 2008 15:40:12 +0000 http://askhowie.com/2008/04/03/new-rules-for-adwords-display-urls/#comment-281 Good Information, helped me a lot. Good Information, helped me a lot.

]]> By: Chris http://askhowie.com/2008/04/03/new-rules-for-adwords-display-urls/comment-page-1/#comment-191 Chris Wed, 14 May 2008 20:51:20 +0000 http://askhowie.com/2008/04/03/new-rules-for-adwords-display-urls/#comment-191 Cool technique, but... "Following our site guidelines will help improve your landing page quality score ... Your site should feature unique content that can't be found on another site." ~ Google. I wonder if this technique would hamper QS because of the "duplicate" content? Cool technique, but…

“Following our site guidelines will help improve your landing page quality score … Your site should feature unique content that can’t be found on another site.” ~ Google.

I wonder if this technique would hamper QS because of the “duplicate” content?

]]> By: Howie Jacobson http://askhowie.com/2008/04/03/new-rules-for-adwords-display-urls/comment-page-1/#comment-142 Howie Jacobson Sat, 05 Apr 2008 13:54:12 +0000 http://askhowie.com/2008/04/03/new-rules-for-adwords-display-urls/#comment-142 Peter - always think inputs and outputs when measuring effectiveness. Input: impressions Output: sales / leads / signups / etc. If you can do ecommerce, compare two ads by the formula Profits/Impressions*1000. (Profits = Sales - Cost) Hans - capitalization doesn't matter at all in an AdWords ad. Neither does it matter for the root of a domain. You'll get the same result whether you type askHowie or asKhowie or ASkhowie. Only characters that follow the .com are case sensitive. Peter – always think inputs and outputs when measuring effectiveness.

Input: impressions
Output: sales / leads / signups / etc.

If you can do ecommerce, compare two ads by the formula Profits/Impressions*1000.
(Profits = Sales – Cost)

Hans – capitalization doesn’t matter at all in an AdWords ad. Neither does it matter for the root of a domain. You’ll get the same result whether you type askHowie or asKhowie or ASkhowie. Only characters that follow the .com are case sensitive.

]]> By: Hans-Jochen Trost http://askhowie.com/2008/04/03/new-rules-for-adwords-display-urls/comment-page-1/#comment-132 Hans-Jochen Trost Fri, 04 Apr 2008 04:40:20 +0000 http://askhowie.com/2008/04/03/new-rules-for-adwords-display-urls/#comment-132 I haven't launched a campaign yet but am planning to do so with beginning of May. This URL rule issue raises the question, will your capitalization variation still work, e.g., AskHowie.com in the display versus askhowie.com in the link URL? I haven’t launched a campaign yet but am planning to do so with beginning of May. This URL rule issue raises the question, will your capitalization variation still work, e.g., AskHowie.com in the display versus askhowie.com in the link URL?

]]> By: Peter Altuch http://askhowie.com/2008/04/03/new-rules-for-adwords-display-urls/comment-page-1/#comment-130 Peter Altuch Thu, 03 Apr 2008 21:05:28 +0000 http://askhowie.com/2008/04/03/new-rules-for-adwords-display-urls/#comment-130 What advice do you have for measuring adwords campaign success as far as the click rate and conversion rate goes? Some ads have slightly higher click through rates and slighter lower conversion rates, other ads...lower click through and higher conversion rates. How do I determine which ad is performing better? I've heard multiplying the click rate X conversion rate. Is that the appropriate mathematical calculation?? What advice do you have for measuring adwords campaign success as far as the click rate and conversion rate goes? Some ads have slightly higher click through rates and slighter lower conversion rates, other ads…lower click through and higher conversion rates. How do I determine which ad is performing better? I’ve heard multiplying the click rate X conversion rate. Is that the appropriate mathematical calculation??

]]> By: Howie Jacobson http://askhowie.com/2008/04/03/new-rules-for-adwords-display-urls/comment-page-1/#comment-129 Howie Jacobson Thu, 03 Apr 2008 20:17:43 +0000 http://askhowie.com/2008/04/03/new-rules-for-adwords-display-urls/#comment-129 Gil - I know very little about the mechanics of SEO. Let me run this by a couple of experts and see what they say. You can certainly run an AdWords-fed domain and then use what works in an organically-fed domain. Gil – I know very little about the mechanics of SEO. Let me run this by a couple of experts and see what they say.

You can certainly run an AdWords-fed domain and then use what works in an organically-fed domain.

]]> By: Gil Kreiter http://askhowie.com/2008/04/03/new-rules-for-adwords-display-urls/comment-page-1/#comment-128 Gil Kreiter Thu, 03 Apr 2008 20:14:02 +0000 http://askhowie.com/2008/04/03/new-rules-for-adwords-display-urls/#comment-128 There was some controversy on a call with Bryan Todd and Perry Marshall if this technique would lead to duplicate content problems with Google which would drop the page's rank. What do you say about that? There was some controversy on a call with Bryan Todd and Perry Marshall if this technique would lead to duplicate content problems with Google which would drop the page’s rank. What do you say about that?

]]> By: Garrett Todd http://askhowie.com/2008/04/03/new-rules-for-adwords-display-urls/comment-page-1/#comment-127 Garrett Todd Thu, 03 Apr 2008 17:24:23 +0000 http://askhowie.com/2008/04/03/new-rules-for-adwords-display-urls/#comment-127 Hi, I have tried this technique (using Bryan Todd's advice using the link above) and it appears to work perfectly. Good thing too! Garrett Todd Hi,

I have tried this technique (using Bryan Todd’s advice using the link above) and it appears to work perfectly.

Good thing too!

Garrett Todd

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