A reader wonders: The other day I heard the term "embedded match" for Adwords for the first time. Is this something totally new and are there any other matching options not of common knowledge?
My pithy, punctuationally-challenged reply:
-[keyword] is embedded match – just a combo of negative and exact
Say you sell whiteboard accessories and supplies, and you want your ad to appear for
because you don’t sell whiteboards. (Dude, you should sooo sell whiteboards. But that’s another topic…)
So you add
to your keyword list
Voila, you’ve just created an embedded match.
As far as I know, there are no other secret match types in AdWords.