Thanks so much for your kind words, and for sharing your experiences. It’s always more powerful for business owners to hear it from a peer than from some blowhard author :)

Cheers right back at you!

Howie

Thanks for the insightful and articulate post. I’ve been mulling over this issue for some time.

I think point 2 – using AdWords to find the best keywords to optimise for – is crucial and overlooked by most.

I was mystery shopping a big SEO firm once and the guy asked me what keywords I would like my site to rank highly for.

I thought to myself, “That’s what you should be advising me on!”

The first time I optimised my site I got top rankings but chose the wrong keywords. There’s no point having #1 ranking bragging rights if the phone’s not ringing!

So I had to do the whole process all over again.

But I think most business owners don’t realise this. They focus on rankings rather than profits.

That’s the flaw with SEO. Essentially you have to guess what the most profitable keywords will be for your business. And if you get it wrong, it takes ages to correct.

I like the immediacy and instant, detailed feedback of AdWords.

BTW I wanted to thank you for you magnificent book. I think the title “AdWords for Dummies” really undersells it.

It’s more like a complete education on profitable online marketing in a book.

The section on autoresponders was worth the cover price alone. I’ve found very little quality information on this anywhere else.

Cheers

Charles

I didn’t attend Gauher’s presentation, but a colleague of mine did and was extremely impressed.

I have the program and read through it – it’s quite well put together – but have not tried to implement the strategy.

3. Frankly, it’s just not a business model I’m interested in for myself. I’m a writer and teacher and strategist, and Gauher was an accountant. He’s succeeded in developing and teaching a business model that will work for some folks, but not others. I like projects that end after a certain time. If you want to do CPA, you’ll need to monitor lots of data over a long period of time.

One of the most common questions I get from beginners is, “What’s the fastest way to make money with AdWords?”

That’s not a serious business question – that’s a pie in the sky “How do I win the lottery soon?” question.

Your questions are sensible – “Is it legit, would you do it, what could go wrong?”

I often say that you need to evaluate any business on 4 criteria:

1. Is it profitable?
2. Is it sustainable?
3. Is it defensible?
4. Is it a good fit for you?

Regarding what I know about traffic brokering for leads in the CPA network, here are my answers:

1. Can be
2. Some form of lead generation via internet will always be in demand as long as not everyone who needs leads knows how to get them
3. It’s complicated and there’s a lot to learn, which means it’s defensible
4. That depends on you. For me, definitely not.

Best,
Howie

Thank you creating Adwords for Dummies.

I hope the system seminar went well for you. Unfortunately, I was unable to attend this year.

My question is:

1. What is your opinion of Gauher Chaudhry’s system. From a marketers point of view, has Gauher truely represented a viable system for making money with CPA programs?

2. Would you invest in the program yourself?

3. What do you see as some of pitfalls to starting out in the CPA business?

Again, thank you.

Sincerely,

Eric Brown
Reno, Nevada