But this is not the point of your piece here: your objectivity to the design of a web page offered by its un-intelligiblity is something worth bearing in mind. Certainly a good designer possesses this skill – whatever designer they may be. But speaking another language, especially if learned in later life requires one first to understand one’s own, and this is effectively to objectify what one sees of oneself and culture. If you can do that then you have one more skill to deal with the world around you.

That mustard is kind of expensive. I’m not sure if my visitor value data justifies a $16 opt-in bribe at this point.

And if you know Sean D’Souza’s work on consumption, you’ll see that chocolate mustard has challenges there as well ;)

But I see you’re angling for a jar, which is cool, so keep those suggestions coming!

Hate to “name drop” but…

The red thing is something that Maria Veloso (she was what John is to Perry) used in her sites.

I also remember “Carlos and Lupe” talking about the red call to action.

Finally, Eric Graham has all the call-to-actions on his sites set up as red but then to turn green when the visitor hoovers over the link (red-light/green-light).

To be on the safe side, I use a red cta with a green arrow pointing to it. I use that right off the bat so I couldn’t tell you have the stats are otherwise.

As for a “better mouse trap” with respect your Ch 1, I would think that offering the jar of chocolate mustard itself would knock your opt-ins off the charts…

-leo