I spoke this morning with Imal Wagner, my publicist, about ways to get online and offline PR for any size business.
I have to admit, when I hired Imal to sell loads of books for me, I just did what she said, showed up for interviews, and didn’t pay much attention to what she was doing and how she did it.
So this 25 minute call was my attempt to get up to speed. AdWords is great, but when the keywords are too competitive or expensive, or when you’re just starting out on a small budget, it’s nice to have ways to get traffic that just require focus, empathy and creativity, without the credit card.
In this interview, Imal shares her expertise about becoming an "A-list" blogger in your industry, pitching the media on your stories and interviews, and getting booked on radio shows.
Pay special attention to the story about the kid who was living in his parents’ basement and was trying to figure out how to pay for his education. If Imal’s methods worked for him, they can work for the rest of us as well.
Imal’s been working with high-profile clients for a long time, and today she’s opening up her practice to folks who want to learn how to do their own PR, rather than hire it out. Rather than send you to a long sales letter about her 12-week group coaching program, I invite you to email Imal (say that 5 times fast!) to set up a conversation to determine if her program is right for you.
You can reach her at imalwagner AT gmail DOT com.
Oh, and here are the links Imal mentioned about where to find radio stations:
wsradio.com – compendium of Internet Radio Shows
radio-locator.com – searchable list of every radio station in the US and Canada