I’m hyper-sensitive to the Online Marketing Guru phenomenon called, “Do what I say, not what I do.” It comes in many forms, including presenting the online marketing lifestyle as all play and almost no work; also pretending that the tired tactic at the end of its useful life (which is why they’re now teaching it) is the next must-learn million dollar technique.

So whenever I see a disconnect between say and do, I knee-jerkily (or just plain jerkily) point it out.

The one thing that they did do right with their PPC ad is create an ad that really sticks out. The fact that they’re badmouthing the marketing vehicle they are actively using is of course questionable at best. Especially since their product is for people who use PPC (it is another seal – an attempt to build trust – for marketers to put on their landing pages so that site visitors are more likely to trust testimonials).