Why is Google like Aladdin’s Lamp?

Yesterday I had the pleasure of being interviewed by Imal Wagner, my publicist, for a course she’s teaching on getting more website traffic.

Imal sent me the mp3, which I’m posting here:

MP3 File

It’s a good strategic introduction to AdWords, and contains my clearest rant to date on how to get started. Also, the answer to the question, Why is Google like Aladdin’s lamp?

Also, why you won’t find any AdWords ads tattooed on my backside – yet.

At the close of the call, I mention a new TeleCourse that will begin in December 2008 called AdWords Ball. It’s NOT for complete beginners. You need to be driving AdWords traffic to your site already in order to benefit. Read all about it here.

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