Until recently, quality score was given in moral terms – Great, OK, or Poor.
That’s still the way it appears in your campaign management dashboard:
But now, you can get actual quality score numbers in your reports:
All part of Google’s effort to get us to pay attention to the overall quality of the experience that searchers will have once they click our ad.
It’s like when I was in high school, the teachers used to complain about how grade-grubby I was. I would write a 12-page essay on predestination in Malamud’s The Magic Barrel, the teacher would spend 2 hours reading and commenting on it, and I would flip to the page page, check out the grade, and totally ignore the commentary. (That’s probably why I’m writing Dummies books instead of novels :)
Google’s now giving quality score the same serious treatment – a black and white cardinal number – as they give to position, average bid price, and CTR.
So why do they still hide it by default? ;)