“Where are My Ads Showing?”

A reader wonders:

I created my first Adwords image / banner ad last night.  I’m curious to know what sites Google might be displaying that on so I can see how it looks.  Any idea how to figure that out? 

My reply:

You can find out that information in the Reports section. Go to the Reports tab, click Create a New Report.

On the next page, select “Placement Performance Report.” Fill in the time frame you want, choose campaigns and ad groups, add or remove any columns you like, and then create the report. (Make sure you choose “URL” rather than “Domain” if you want to see individual pages.

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