Learning from the US Postal Service

"Who is wise? One who learns from everyone."
- Pirkeh Avot (Sayings of the Ancestors)

So today I got a lesson in operational consistency from the US Postal Service: A letter with a label urging me to "NOTIFY SENDER OF NEW ADDRESS" – in which the label covers the sender’s address.

Brilliant.

So, armed with this ironic example of not-to-do, I examined my own site. First thing I noticed, thanks to an email from a reader who wanted to send me a testimonial but couldn’t find my email address: if you name your site "askHowie," then you should give people a way to contact you.

Duh.

Given time, I’m sure I can come up with a dozen more inconsistencies – operational elements that discourage my prospects and customers from doing what I want them to.

A useful exercise – I recommend it. If you find anything worth confessing about your own site, please post to comments.