A reader wonders:
You say in the book that the number of websites that link to your website can infleunce your adwords rank. I thought links only helped your organic listings.
So you are saying that a website with solid SEO would be ranked higher on adwords than the same website, ad etc. without optimized SEO?
Yes, that’s right. Your quality scores are determined in part by the relevance of your website for the search term. Google determines this by on-page and off-page factors (including quality inbound links).
AdWords is definitely turning into "SEO-lite" as Google recognizes that maintaining a high quality search experience requires applying the same standards to ads as to organic listings.
For more information, see my recent newsletter article, "Grade Grubbing with Google."