Will Good SEO Help My AdWords Campaigns?

A reader wonders:

You say in the book that the number of websites that link to your website can infleunce your adwords rank. I thought links only helped your organic listings.

So you are saying that a website with solid SEO would be ranked higher on adwords than the same website, ad etc. without optimized SEO?

My response:

Yes, that’s right. Your quality scores are determined in part by the relevance of your website for the search term. Google determines this by on-page and off-page factors (including quality inbound links).

AdWords is definitely turning into "SEO-lite" as Google recognizes that maintaining a high quality search experience requires applying the same standards to ads as to organic listings.

For more information, see my recent newsletter article, "Grade Grubbing with Google."


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