If you’ve ever needed to hire an employee, you know how hard it is to figure out in advance if the person you’re considering is any good.
Everyone’s resume makes them look like Einstein.
Their references make them sound like Gandhi.
And their past experience may or may not carry over to your position.
Big companies can spend millions of dollars coming up with competency matrices and extensive psychological testing to weed out the lazy, the incompetent, and the nasty. But you can’t.
What are you to do? Just trust your gut? Hope for the best?
Enter my first business mentor, Peter Bregman of BregmanPartners.com, with a fantastic article in the Harvard Business Review online.
(I know what you’re thinking – Harvard isn’t exactly Princeton – but still, it’s an impressive publication ;)
Learn from Peter’s fishing guide and the pilot who safely landed a plane in the Hudson River a couple of weeks ago:
Peter reveals the one question you must ask if you’re looking for the very best people for your organization.
Ask it of yourself as well
And – for all you online marketing junkies out there – ask this question of yourself as well. After all, just because it’s your business doesn’t mean you’re the best person to be running every part of it. Or even most of it.
You may not have a choice right now. But don’t let your ownership get in the way of building a business model that reflects your strengths and passions.