How do we figure out the best price for our products and services? Is it based on what our competitors are charging? What we want? What are customers are willing to pay?
What about testing to find the right price? Is that sound business practice? Sleazy opportunism? Respectful and curious marketing?
And is the goal always to maximize profit? What if that’s not the goal?
Here are my current musings on the topic:
If you listen with your eyes closed you won’t be bothered by the Japanese horror-movie non-syncing of sound and lips…