AdWords For Dummies got a wonderful plug this morning on CNN’s American Morning:
Many thanks to Peter Bregman for linking the idea of starting a business with the vast free and cheap resources and tools available to marketers in the AdWords universe.
It’s suddenly occurring to me (duh!) that knowledge of AdWords and online marketing is a really valuable resource in today’s "Big Companies in Freefall" economy. Peter has put his finger on the trend – big companies are no longer trustworthy, so small companies with personal accountability and a flexible structure are much more appealing to folks.
If you know anyone in corporate America who’s been downsized, rightsized, outsized, laid off, paid off, worked up, or jerked around – and they have an entrepreneurial spark – please send them this link and invite them to ask their questions below. It feels right to me to begin a dialog with "new internet entrepreneurs" around how to start a business with no money down and no risk.
If this is you, please ask your questions in the comments section. I’ll respond to as many as I can here…
Finally, Peter and I shared ideas and tips for the new post-corporate entrepreneur in a phone conversation that I recorded and converted to mp3. Listen or download here: