Content Network Misconception

A reader wonders:

Some of the networks I am interested don’t belong to Google’s Content Network (specifically and Will I have to make another campaign only for these 2 sites, choosing the option in the content network, "Relevant pages only on the placements I target" instead of "Relevant pages across the entire network."

My response:

If the sites aren’t in Google’s Content Network, then you can’t specify them. They don’t give Google permission to place ads on them.

If you want to place advertisements on a non-AdSense site, then you have to contact the site directly or find the ad serving network they use.


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