Mastering the Content Network

If you’re advertising on the Content Network, you want to find out which web pages are showing your ads. Before, the only way to find this out was running a report. Now, you can see this crucial info within the new AdWords interface.

You can do it for the entire account, for a specific campaign, or even for an individual ad group. In this tutorial, I’ll show you how to do it for an entire campaign.

Go to the Networks Tab

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From within a campaign, click the Networks tab.

Check Automatic Placements

Check_Automatic_Placements.png

If you’ve used the default settings, you’ll be showing your ads on Content Network pages relevant to your keywords. These are called “Automatic Placements” and will be shown by default. If you can’t see the list, simply click the Show Details link next to Automatic Placements.

Check out the Placements List

Check_out_the_Placements_List.png

In this view, you’ll see the web domain, ad group, and performance statistics.

View Individual URLs

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Check the box next to any domain/ad group combo and then click the no-longer-greyed-out See URL List button to view all the URLs where your ad has appeared on that domain.

Which Pages aren’t Worth It?

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For each page, you can see the conversion statistics. The highlighted page above has received 89 clicks and 0 sales. Maybe it’s time to stop wasting my money on that page…

Exclude Poorly Performing Pages

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To exclude a page, check the box to the left of the page URL and then click the Exclude Placements button above the list.

Exclude the Page at the Campaign or Ad Group Level

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Decide if you want to exclude the page for the entire campaign, or just the ad group you’re looking at right now.

My recommendation is to exclude the page just for the ad group. It’s possible that the very same page could be generating conversions in a different ad group.

You’ve Just Excluded Some ROI-Negative Traffic

You_ve_Just_Excluded_Some_ROI-Negative_Traffic.png

If you’ve succeeded in excluding the page, you’ll see a bright red Excluded sign next to the URL.

Come to the Breakthrough Profits Roundtable (Camp Howie) in Durham

OK, so this isn’t exactly the next step, but maybe for you it should be ;)

Here’s the deal: Yesterday I decided, impulsively, to host a very limited Camp Howie on July 23-24, in Durham NC (yes, in 3 weeks). I’m only taking 6 people, and we’ll spend two full days working on your online business. Plugging the leaks. Find valuable new traffic sources. Increasing conversion on existing traffic. Basically, massively improving your online business, not with theory, but with hands-on coaching and action plans.

I’m certainly not doing another Camp Howie until October or November 2009 at the earliest, so if you think your business could benefit from two focused days of expertise and action with me and 5 other serious entrepreneurs, don’t delay. First 6 people who apply and get accepted are in, everybody else has to wait.

Oh, and each of the 6 gets a free copy of my hot-off-the-press, not yet released to the public AdWords Checkmate Course ($467 value).

I didn’t have time to write a persuasive sales letter and all that, so the information is on a short web page with a video description of the Roundtable, as well as a few short videos of past participants.

Click here to learn more and reserve your spot.

Can’t spare the travel time right now, but still want coaching, guidance and support? In that case, consider joining the Ring of Fire – see below for why now is the best time.

Join the Ring of Fire

Join_the_Ring_of_Fire.png

If you found this tutorial helpful and would like a lot more where it came from, please check out the Ring of Fire, my online membership and monthly coaching club. For as little as $20/month, you get personal access to me with your questions, as well as live coaching calls, interviews with experts, and connections with fellow AdWords users.

http://askhowie.com/join

July is a big month in the ring. I’ll be sharing my 3-part Blogging for Authority web clinic (only available to members of the Ring of Fire), as well as an interview with AdWords master practitioner Dan Perach of PPCproz.com.

Come join the fun!

http://askhowie.com/join

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1 Comment. Leave a comment or send a Trackback.
  1. #1 • rachael said on July 31 2009:
     

    Great post!

 

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