So Google insists on making changes, even after the second edition of AdWords For Dummies has gone to press. How annoying! ;)
A couple of weeks ago, I was teaching on a live web clinic and I wanted to show someone how to use the Keyword Tool within the AdWords account.
Trouble was, I couldn’t find it.
Fairly embarrassing, considering my positioning as the guy who can explain AdWords. A little like Rachael Ray not being able to use a can opener.
After some fumbling around, I found the Keyword Tool, hidden under a new tab called “Opportunities.”
Let’s take a quick tour:
See the list of tools, down the left side? The keyword tool still owns pride of place, on top, as it should be. It’s a wicked useful tool, and it provides better info than a host of paid keyword tools. (If you don’t yet know how to use it to tell the difference between profitable and unprofitable markets, watch the free Traffic Surge web clinic here and then register for Traffic Surge, which starts October 8, 2009).
Really, that’s all I have to say today.