AdWords Tools Gone – But Not Really

So Google insists on making changes, even after the second edition of AdWords For Dummies has gone to press. How annoying! ;)

A couple of weeks ago, I was teaching on a live web clinic and I wanted to show someone how to use the Keyword Tool within the AdWords account.

Trouble was, I couldn’t find it.

Fairly embarrassing, considering my positioning as the guy who can explain AdWords. A little like Rachael Ray not being able to use a can opener.

After some fumbling around, I found the Keyword Tool, hidden under a new tab called “Opportunities.”

Let’s take a quick tour:

See the list of tools, down the left side? The keyword tool still owns pride of place, on top, as it should be. It’s a wicked useful tool, and it provides better info than a host of paid keyword tools. (If you don’t yet know how to use it to tell the difference between profitable and unprofitable markets, watch the free Traffic Surge web clinic here and then register for Traffic Surge, which starts October 8, 2009).

Really, that’s all I have to say today.

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  1. #1 • johnny lew said on September 24 2009:

    Dont beat yourself up Howie, one day I opened adwords and I couldnt find the tools tab either…after some searching I found in where you indicate….Sometimes I think Google wants to wear us out!

  2. #2 • Lloyd Matthews said on September 25 2009:

    This change has still to come to the UK – thanks for the advance notice Howie! We have just had a change on the Google Home Search page where the drop down search box has changed the format of the possible search enquires choice. At first it was quite disconcerting as you think your computer has decided to give you a bad day!