Dear Howie,
I think I have worked out why you aren’t getting the prestige you deserve. You are a generalist, you aren’t Perry Marshall who snips thing into bite sized pieces or makes it into his famous Swiss Army Knife.
Your agenda is too broad for that, and too nebulous. I am not sure if your methods *could* be treated in the way Perry does. If any thoughts come to me on this they will be shared.
You are the quintessential designer. You have the ability to see things that others don’t, and apply them effectively – which to others is sheer magic. For example, it is why Alchemists never talk about alchemy to anyone else than an Alchemist – everybody else simply would not understand the concepts, so why waste your breath? In a way it is the same with design. You either get it or you don’t.
Like PM says, it is the left brain – right brain thing. His stuff is quite different from yours, and it sells because it is quick and easy to grasp. To be honest, your work is only for the elite of the marketing world, for those guys who really *get*it*.
Anyway, I think your stuff is *amazing* all I need now is some time to get it running. Gem
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Howie Jacobson, PhD., is the author of Google AdWords For Dummies, available on every continent (except Antarctica) wherever fine books, overpriced brownies and cheesy calendars are sold.
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For me as a novice of Google’s AdWords world, Mr. Jacobson’s AdWords for Dummies book is like a beam of the lighthouse that helps you to navigate the turbulent waters of online advertising. Full of insights and advices, written in friendly and informal way it is a real tour de force. — Yuriy Gaponov, http://TarzanCo.com
Dear Howie,
I think I have worked out why you aren’t getting the prestige you deserve. You are a generalist, you aren’t Perry Marshall who snips thing into bite sized pieces or makes it into his famous Swiss Army Knife.
Your agenda is too broad for that, and too nebulous. I am not sure if your methods *could* be treated in the way Perry does. If any thoughts come to me on this they will be shared.
You are the quintessential designer. You have the ability to see things that others don’t, and apply them effectively – which to others is sheer magic. For example, it is why Alchemists never talk about alchemy to anyone else than an Alchemist – everybody else simply would not understand the concepts, so why waste your breath? In a way it is the same with design. You either get it or you don’t.
Like PM says, it is the left brain – right brain thing. His stuff is quite different from yours, and it sells because it is quick and easy to grasp. To be honest, your work is only for the elite of the marketing world, for those guys who really *get*it*.
Anyway, I think your stuff is *amazing* all I need now is some time to get it running. Gem