Excluding Nasty Content Categories

Had a wonderful interview today with Shelley Ellis, the Content Network Queen. (I wore my best t-shirt and minded my manners, not to worry.)

One of her basic strategies for Content Network success is NOT showing your ads where they shouldn't be shown. 

Like certain categories of web pages: crime, profanity, violence, error pages, and my personal favorite, "juvenile, gross, and bizarre" content.

Here's how you do that:

1. Within a campaign, click the Networks tab

2. Scroll to the bottom and click the Exclusions link

You'll see Campaign level exclusions on the right. 

3. Click the Add exclusions button and choose Exclude categories… from the dropdown menu

(No, your eyes aren't going. Click the image below to clarify and enlarge.)

Next you'll see a list of the categories, along with any stats you've accrued in those categories so far:

Check the boxes next to the categories you want to exclude, click Save at the bottom, and you're done.

Thanks, Shelley!

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  1. #1 • Shelley said on May 13 2010:

    I really enjoyed our chat yesterday, Howie. Can I add something to our discussion about this topic? If your audience is mostly male oriented, you might want to leave the crime, death, military, juvenile, profanity and sexual tabs unchecked. Those are not necessarily bad quality sites on the network (the conversations are just a little more racy – think AskMen.com) and we see conversions across those categories all the time for certain topics and products.