Had a wonderful interview today with Shelley Ellis, the Content Network Queen. (I wore my best t-shirt and minded my manners, not to worry.)
One of her basic strategies for Content Network success is NOT showing your ads where they shouldn't be shown.
Like certain categories of web pages: crime, profanity, violence, error pages, and my personal favorite, "juvenile, gross, and bizarre" content.
Here's how you do that:
1. Within a campaign, click the Networks tab
2. Scroll to the bottom and click the Exclusions link
You'll see Campaign level exclusions on the right.
3. Click the Add exclusions button and choose Exclude categories… from the dropdown menu
(No, your eyes aren't going. Click the image below to clarify and enlarge.)
Next you'll see a list of the categories, along with any stats you've accrued in those categories so far:
Check the boxes next to the categories you want to exclude, click Save at the bottom, and you're done.