Stretch Your Mind – A Clever Use of AdWords
Published on Wednesday, May 19 2010
When we use AdWords, we generally think in terms of numbers. How many impressions, how many clicks, how many conversions, based on a large potential market.
But what if your entire market consisted of only 5 people in the whole world? Could AdWords work in that case?
Check out this devilishly clever case study of an AdWords campaign that targeted known individuals, rather than big markets:
Have you used AdWords in unorthodox and clever ways? Share your stories in comments.
(Thanks to Barbara Demarest for the heads-up.)
This is HOWIE do it! Absolutely brilliant!
I'm half-way through reading your AdWords for dummies book and I think it should be called AdWords for smarties. I'm experienced yet I still discovered many new and fresh ideas from you.
Thanks. Keep up your good work.