When we use AdWords, we generally think in terms of numbers. How many impressions, how many clicks, how many conversions, based on a large potential market.
But what if your entire market consisted of only 5 people in the whole world? Could AdWords work in that case?
Check out this devilishly clever case study of an AdWords campaign that targeted known individuals, rather than big markets:
Have you used AdWords in unorthodox and clever ways? Share your stories in comments.
(Thanks to Barbara Demarest for the heads-up.)