“People Buy What You Believe”

Every marketer needs to study this video:

Start with Why, not What.

What you do simply serves as proof of what you believe.


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  1. #1 • Peter said on June 22 2010:

    "People don't buy what you do, they buy what you believe."
    That so true. Which explains why dry as dust experts fail to win us over and why you never met a con man you didn't like.
    I rewrote my home page headline after I watched this video.

  2. #2 • Gemma Laming said on July 27 2011:

    He had me in tears.
    Put this on page one, Howie!