If you run an ecommerce store that sells to consumers, you need to completely change the way you use AdWords and Bing during the holiday season.
Wanna know more?
Check out this free 40-minute webinar presented by Kristie McDonald. (Kristie is my partner and chief "Get-it-Done" Officer of The PPC Agency, and she ran her own ecommerce store selling radio controlled toys for several years. So she knows a lot of cool ways to optimize the gift-giving crowd.)
And if you're looking to outsource your AdWords campaigns because they're not performing well, or because Google has made things so darn complicated you're spending way too much time on AdWords, give us a holler and we'll see if we think we can help.