Many thanks to Drayton Bird for sharing this amazing video with me. In 16 minutes you'll have a totally new appreciation for the power of advertising to improve products by leaving them alone.
Though Rory Sutherland spends only about a minute and a half talking about mobile marketing, his message is profound – pay close attention.
And if you don't laugh out loud at least 8 times, write me for a full refund of the 16 minutes.
I'm really bummed that I can't make Drayton's EADIM conference where Rory and a bunch of other charming rogues and geniuses are sharing their best marketing ideas, but you don't have to be. Find out more here.