Search marketers are well aware of the psychology of the searcher: impatient, unforgiving, narrowly focused, and extremely goal-directed.
That’s why we focus on hyper-relevance of ads and landing pages, because we know that the searcher has no tolerance for anything that doesn’t advance the cause of their search.
But is it good to live life from the position of searcher? What are the costs of being in “Search Mode” so much of the time?
As entrepreneurs, we’re always being encouraged to “go for what we want,” to be singularly focused on our goals, and to always strive for success.
But unless we’re careful, that puts us in never-ending “search mode.” And living from that place has costs.
Here are my heart-felt thoughts on the subject. Agree or disagree, please post a comment below.