The 5 Costs of “Search Mode”

Search marketers are well aware of the psychology of the searcher: impatient, unforgiving, narrowly focused, and extremely goal-directed.

That’s why we focus on hyper-relevance of ads and landing pages, because we know that the searcher has no tolerance for anything that doesn’t advance the cause of their search.

But is it good to live life from the position of searcher? What are the costs of being in “Search Mode” so much of the time?

As entrepreneurs, we’re always being encouraged to “go for what we want,” to be singularly focused on our goals, and to always strive for success.

Awesome.

But unless we’re careful, that puts us in never-ending “search mode.” And living from that place has costs.

Here are my heart-felt thoughts on the subject. Agree or disagree, please post a comment below.

http://www.youtube.com/watch?v=4GGPz-aXOeA

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  1. #1 • TranceElevation said on February 23 2011:
     

    [..YouTube..] Thank you Sir.Great explanation.5*?

  2. #2 • TranceElevation said on February 23 2011:
     

    [..YouTube..] Thank you Sir.Great explanation.5*?

  3. #3 • TranceElevation said on February 23 2011:
     

    [..YouTube..] Thank you? Sir.Great explanation.5*

  4. #4 • TranceElevation said on February 23 2011:
     

    [..YouTube..] Thank you? Sir.Great explanation.5*

  5. #5 • TranceElevation said on February 23 2011:
     

    [..YouTube..] Thank you Sir.Great explanation.5*?

  6. #6 • TranceElevation said on February 23 2011:
     

    [..YouTube..] Thank you Sir.Great explanation.5*?

  7. #7 • TranceElevation said on February 23 2011:
     

    [..YouTube..] Thank? you Sir.Great explanation.5*

  8. #8 • TranceElevation said on February 23 2011:
     

    [..YouTube..] Thank you? Sir.Great explanation.5*

  9. #9 • TranceElevation said on February 23 2011:
     

    [..YouTube..] Thank you? Sir.Great explanation.5*

  10. #10 • TranceElevation said on February 23 2011:
     

    [..YouTube..] Thank you? Sir.Great explanation.5*

  11. #11 • TranceElevation said on February 23 2011:
     

    [..YouTube..] Thank you? Sir.Great explanation.5*

  12. #12 • TranceElevation said on February 23 2011:
     

    [..YouTube..] Thank you Sir.Great explanation.5*?

  13. #13 • TranceElevation said on February 23 2011:
     

    [..YouTube..] Thank you? Sir.Great explanation.5*

  14. #14 • TranceElevation said on February 23 2011:
     

    [..YouTube..] Thank you Sir.Great? explanation.5*

  15. #15 • TranceElevation said on February 23 2011:
     

    [..YouTube..] Thank? you Sir.Great explanation.5*

  16. #16 • TranceElevation said on February 23 2011:
     

    [..YouTube..] Thank? you Sir.Great explanation.5*

  17. #17 • TranceElevation said on February 23 2011:
     

    [..YouTube..] Thank you? Sir.Great explanation.5*

  18. #18 • TranceElevation said on February 23 2011:
     

    [..YouTube..] Thank you Sir.Great explanation.5*?

  19. #19 • TranceElevation said on February 23 2011:
     

    [..YouTube..] Thank you Sir.Great explanation.5*?

  20. #20 • TranceElevation said on February 23 2011:
     

    [..YouTube..] Thank? you Sir.Great explanation.5*

  21. #21 • TranceElevation said on February 23 2011:
     

    [..YouTube..] Thank you? Sir.Great explanation.5*

  22. #22 • TranceElevation said on February 23 2011:
     

    [..YouTube..] Thank you Sir.Great explanation.5*?

  23. #23 • TranceElevation said on February 23 2011:
     

    [..YouTube..] Thank you Sir.Great? explanation.5*

  24. #24 • TranceElevation said on February 23 2011:
     

    [..YouTube..] Thank you? Sir.Great explanation.5*

  25. #25 • TranceElevation said on February 23 2011:
     

    [..YouTube..] Thank? you Sir.Great explanation.5*

  26. #26 • TranceElevation said on February 23 2011:
     

    [..YouTube..] Thank? you Sir.Great explanation.5*

  27. #27 • TranceElevation said on February 23 2011:
     

    [..YouTube..] Thank you? Sir.Great explanation.5*

  28. #28 • TranceElevation said on February 23 2011:
     

    [..YouTube..] Thank? you Sir.Great explanation.5*

  29. #29 • TranceElevation said on February 23 2011:
     

    [..YouTube..] Thank you Sir.Great explanation.5*?

  30. #30 • TranceElevation said on February 23 2011:
     

    [..YouTube..] Thank you? Sir.Great explanation.5*

  31. #31 • TranceElevation said on February 23 2011:
     

    [..YouTube..] Thank you Sir.Great explanation.5*?

  32. #32 • TranceElevation said on February 23 2011:
     

    [..YouTube..] Thank you? Sir.Great explanation.5*

  33. #33 • TranceElevation said on February 23 2011:
     

    Thank you Sir.Great explanation.5*

  34. #34 • Gemma Laming said on July 1 2011:
     

    You make some sharp observations as one might expect. I would like to turn to my own recent experience of an online search – and given that my clients are finding me on page 8 and 9 of Google, I don’t think I am alone.

    Firstly, search is great. However, you can only find what is out there, and like the old master said “people don’t want choice, they want to buy what they want”

    My experience online was of trying to find something that was not there – something relatively simple like … the price of a stair tread. No fitting, just the tread.

    No dice.

    No Ads.

    Professional websites that tell you all you want to know about stair treads except anything to do with the cost of a stair tread. That is the guys who sell stair treads.

    Go to my local DIY store, it is everywhere. Alright, it was buried in the further reaches of the woodworking aisle, but it was THERE. But not on the internet.

    I am going to have to cycle on this one, but it seems that a lot of this internet marketing is just pointing in the wrong direction.

    Another thought is that the driven, rubber band type guys are … guys. Girls have more time, and it shows when they turn up on my site. I could probably tell you the gender of my anonymous visitors by the style of their clicks across my links.

  35. #35 • Gemma Laming said on July 1 2011:
     

    I just did a search of Copywriting. Actually I did “good copywriting” first, and the top answer was a blog which had the newest entry as 2006.

    What did I see? Nothing. Just boring put up the details stuff, all keyword pushing abstract sentences.

    Howie! Why is nobody taking any notice of you? (I know, you make a lot of money that way :-)

    When people realize what they have been missing all these years there will be a revolution on the internet – but by then you will have shown them a clean pair of heels.

 

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