In most markets, the Google search results page is a confusing Sea of Sameness (SOS). The advertisers all following “best practices” end up looking and sounding more or less identical.
Maybe it seems impossible to write a breakthrough ad – after all, if everyone’s saying the same thing, it’s probably the right thing to say, right?
In an article published yesterday in Fast Company, I share a quick and powerful method for creating “Cut through the Clutter” ads, so you become the obvious choice amid that Sea of Sameness:
A favor: if you like the article, please log in or register with Fast Company online so you can leave a comment. Agree, disagree, have a question, tell your own story of a breakthrough ad; it’s all good.