How to write a “cut through the clutter” ad

In most markets, the Google search results page is a confusing Sea of Sameness (SOS). The advertisers all following “best practices” end up looking and sounding more or less identical.

Maybe it seems impossible to write a breakthrough ad – after all, if everyone’s saying the same thing, it’s probably the right thing to say, right?

In an article published yesterday in Fast Company, I share a quick and powerful method for creating “Cut through the Clutter” ads, so you become the obvious choice amid that Sea of Sameness:

Read it here.

A favor: if you like the article, please log in or register with Fast Company online so you can leave a comment. Agree, disagree, have a question, tell your own story of a breakthrough ad; it’s all good.

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