Wish I’d thought of this one:
(Thanks to Shane Keller of ThePPCAgency.com for pointing this out.)
Let’s keep the creativity flowing. What’s your off-the-cuff, crazy-brilliant AdWords idea? No judgment, just some public brainstorming.
Ready, set, go!
This was brilliant marketing.
Well I was kind of wondering how to get people not to click on my Google ad.
Get me? I mean those people who really want my stuff (we’ll call it that, right?) then they will click – and everyone else will just go away.
I only had the idea this afternoon – and I have a dozen emails to send – plus I haven’t thought up a tag line (or whatever you call the underlined lines on Google).
Best way to discourage clicks is to disqualify – with price, specs, or features that your non-prospects will ignore.
Unless you attract, your ad will mostly fade into the background for most searchers anyway.
I agree with your thoughts – but I was trying to think of a way to do that without being so blatant. As an Adwords genius, you will understand this, I think?
I shall be cycling to Amersfoort this afternoon, and this is always creative time for me.
To my mind your approach to Adword advertising catches the essence. People searching on Google are not looking for the ads, but the content (the bit in the middle). That means the ad has to stand out, stand on its own and be noticed amongst all the clamour.
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