Marketing Struggles of Holistic Practitioners (and everyone else)

I’m a new-age-y kind of guy, so it’s not surprising that a lot of the people who gravitate to my marketing advice are what you might term “holistic practitioners.”

Folks who do massage therapy, counseling, reiki, permaculture, shamanic work (like my wife), body therapies, life coaching, and all sorts of similar things.

And I give these folks all I’ve got, but I’m not an expert at marketing a business like that. My one attempt, in 1990, was to get certified as a massage therapist and drag a portable massage chair to the front desk of a Merrill Lynch office in Plainsboro, New Jersey hoping to land a lucrative corporate contract.

But my friend Tad Hargrave is such an expert.

He and I had a delightful conversation a couple of nights ago about the challenges holistic practitioners face (both external and internal) as well as the mistakes they typically make in response to those challenges.

At one point I was struck by the similarities between holistic practitioners and wannabe online marketing millionaires. On the surface, I can’t think of two groups less similar to each other. (OK, so maybe Twilight and Chuck Norris fans.)

Yet the underlying dynamic of desire, hope, come-on, failure, and attribution of blame are virtually the same.

Here’s the conversation for you to download in mp3 format.

There’s one fairly annoying section where Skype and the South African internet conspired to make Tad sound like a bad robot, but if you just do some alternative nostril breathing during that short section you’ll get through it fine.

Oh, and at the end of the call Tad talks about a telecourse he’s offering that starts tomorrow. So if the first few minutes of the call speaks loudly to your current situation, make sure you listen all the way through to grab one of the remaining slots.

And if you want to check out the offer straight away, you can go here:

(Note the non-affiliate link – I’m doing this strictly for the karma points :)

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2 Comments. Leave a comment or send a Trackback.
  1. #1 • Tad said on January 18 2012:

    thank you howie! super fun chatting with you :-)

  2. #2 • Howie Jacobson said on January 18 2012:

    and you! i hope this reaches a lot of people – the world will be happier for it