This webinar is a great example of the richness of the Checkmate Method when everyone gets really into the process. Pete “became” his Avatar, John Reynolds, and with the help of the other participants in the webinar we crafted a richly drawn and complex character.
From there, writing powerful ad copy was easy.
If you haven’t checked out the Virtual Camp Checkmate course that begins November 6, 2012, please do so today. The price goes up a lot on November 1.