When Aladdin rubbed his magic lamp, a genie appeared, cracked some jokes and sang a few songs, and granted him three wishes.
The AdWords Genie is exactly the same, except that you use a credit card instead of a lamp, I won’t sing unless you beg me, and you get three reports instead of three wishes.
I add your account to My Client Center within AdWords. Then I go into your account and pinpoint exactly what you need to do to improve it. You take the report, implement the changes, and let me know. I monitor your account, and when it and you are ready, I give you the second report. Ditto for the third one.
Why would I want you telling me how to improve my AdWords campaigns?
Basically, my advice helps people make more money while spending less money.
Here’s the thing: I’m not going to spend any time sharing case studies or testimonials right now. Because you already need to be very comfortable with me if you’re going to go ahead and give me access to your AdWords account. This isn’t the time for me to start to win your trust. If you don’t have a strong sense already of who I am and what I can do, I’d rather build that up somewhere else, some other time.
What does the AdWords Genie program consist of?
Three AdWords Genie Reports and one 30-minute consulting call.
How does The AdWords Genie work, exactly?
1. You move your AdWords account into My Client Center.
You just tell me your account ID, I request permission, and you grant it within your account. Very simple.
2. You complete a questionnaire so I understand your business and your goals.
3. I go through your AdWords account and send you a PDF Genie Report of the top action steps you should take to improve the account.
This is not going to be a comprehensive 38-page document, listing every possible improvement you could make. Neither of us has time for that.
Instead, it will be a short, to-the-point action guide with a few action items (typically between 3 and 6), depending on how much time you need to complete them. Including screen shots to highlight what I’m talking about, and to show you how to do it. Or, if it will be more helpful, a short screen capture video with instructions.
The action items will be specific to your account, not general advice.
I might say, “Tighten up the office supplies ad group. Create separate groups for highlighters, pentel pens, bic pens, pens for left-handed people, and pilot pens.”
Important: I’m assuming you know the basics of AdWords mechanics. I’m not going to hold your hand to show you how to add a keyword or write an ad. You’re paying for my explicit guidance in fixing and improving your account, not for general tutorials on AdWords. That’s what my book is for. This is not a “teaching” program. It’s me becoming your AdWords supervisor.
I reserve the right to terminate the arrangement and refund your money if I find that you require more support than I’m able to provide in this program.
You get to ask questions, I get to probe for greater context, and we end with a clear vision of what needs to happen, in priority order.
4. You make the changes and let me know by email.
5. I review your changes and give you additional action items in Genie Report #2.
6. You make the changes and let me know by email.
7. I review your changes and give you additional action items in Genie Report #3.
AdWords Genie Recap
You get 3 Action-focused PDF Reports. The Genie can last anywhere from 1-3 months, depending on how quickly you make the changes and how rapidly you get traffic so we can see ongoing results.
Who Should Get a Genie?
This offering is designed to bridge the gap between the AdWords DIYers and those who outsource account management. To give you the best of both worlds.
It’s definitely not for everyone. But if you feel that having me give you explicit instructions about what to do next could be valuable, you won’t find a more cost-effective program anywhere.
Is There a Guarantee?
Yeah, here’s the thing. I am not capable of keeping your money if you’re not happy. So the Genie gets the same guarantee as all my other products: if you’re not happy, let me know and you get all your money back.
Damn, I hate that policy ;)
How Much Does a Genie Cost?
For approximately 5 hours of my time, you pay only $994.74, or less than $200 an hour. (That’s what I charge my kids for reading them bedtime stories ;)
Ready to sign up? Click one of the links below to get started.