Autoresponder Examples to Study
As you might expect, Aweber is pretty good at doing autoresponders. When you opt-in to their system, you get treated to a mixture of education, inspiration and salesmanship (salespersonship?) that works on converting the confused and the curious into the customer.
Ken McCarthy is a terrific writer, and a patient businessperson. He knows that some of his seminar attendees had been reading his autoresponder and broadcast messages for years – YEARS! – before taking the plunge and attending a live event. Get on his list to learn from a master.
My own autoresponder that gives away two free chapters of my well-known Direct Marketing course, Leads into Gold, and then follows up by sharing some of my best stuff with readers. My philosophy, which has proven effective, is the more valuable info I give away, the more people want to do business with me.