Excerpted Chapters from AdWords For Dummies

Instructions: Click the links below to read the chapters online, or right-click to save and print them as PDFs.

Chapter 1: Profiting from the Pay Per Click Revolution

Chapter 16 (entire chapter): Ten Tools to Make Your AdWords Life Easier

Chapter 18 (entire chapter): Ten Tips from the Pros on Writing Great Ads


"This is the best adwords book I have seen in a long time. Great job with the step-by-step documentation!

"I have been using pay per click and adwords from the very beginning. But after reading every page of this book and doing the exercises, I have a true actionable understanding about how to better apply the AdWords direct response model to generate leads, build traffic and create almost instanteous profitable exposure in most any market.

"From the novice to the expert, there is something to be learned or re-learned in this book."

David Bullock, Conversion and Taguchi Advertising Optimization Consultant

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