Marketing Articles

Here are archived articles from the Breakthrough Online Profits ezine (BOPzine).

Let Them Eat Pie – Why your website isn’t getting more sales

Your Business Isn’t Running For President

Lessons from a Bucket of Rocks

Do You Have a Good Rock?

TYKW–My Favorite 4 Letters

Match Your Prospect’s Search Image

Assess a New Market By Working Backwards

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Howie Jacobson, PhD., is the author of Google AdWords For Dummies, available on every continent (except Antarctica) wherever fine books, overpriced brownies and cheesy calendars are sold.

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Howie Jacobson brings more to the AdWords’ discussion than anyone else in the field. The ER report is clear, concise and most helpful. Additionally, Howie’s humor, sprinkled throughout his writing, adds the levity that this topic desperately needs. — Nora Hall, AdWord Connect, http://adwordconnect.com