Feb 25

Are my ads showing in Sheboygan?

AdWords Optimization 2 Comments »

Here’s a tool that shows you what the Google Search Results Page looks like  anywhere in the world:

https://adwords.google.com/select/AdTargetingPreviewTool

Here’s the tool in action, with me entering the longitude and latitude for Sheboygan, Wisconsin (does anyone not love saying that name?):

Click here if you’re over 40 and need to magnify the picture.

You can also search by country, state, and metro area. So now you can’t deduct that house in the south of France as a business expense because you’re checking on an ad.

Otherwise – Cool, huh? :)

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Dec 04

The Cost of Zillions of Keywords

AdWords Optimization, AdWords for Dummies, Keywords No Comments »

A reader wonders: Can you tell me what the harm is in putting in more key words than less key words since a person only gets charged for the clicks on Google when someone actually clicks on your ad?

Howie answers the wondering:

Read the rest of this entry »

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Nov 29

How do I test a new product using AdWords?

AdWords Optimization, Testing 2 Comments »

A reader asks:

How do I test the conversion rate with a new product using Google AdWords?

My answer:

It depends on what the definition of "the" is. As in, what conversion rate are you talking about? In which market?

Read the rest of this entry »

Nov 12

Overlapping Keyword Terms in AdWords – Cause for Concern?

AdWords Optimization, AdWords for Dummies, Keywords No Comments »

A reader wonders:

In my "broad" keywords list of about 150 words, Google is giving me the message:
 
Overlapping Terms
If your keyword list has two or more similar keywords, the Traffic Estimator will divide the potential traffic between the overlapping terms. Estimates for such keywords may be less accurate due to this overlap. 
 
My question is:  Are broad "Overlapping Terms" ok to use or will I waste $ in the long run?

Here’s what I think:

The "Overlapping Terms" message is not a terrible thing, but in the long run your goal is to figure out what the phrase and exact match keywords are, and get more traffic from them and less traffic from broad match keywords. Google is just telling you that sometimes two different keywords may be triggered by the same search, so it can’t predict in advance where to send the traffic.

You definitely will waste money if you can’t, ultimately, pinpoint your profitable keywords and eliminate the rest, or at least adjust their bids to bring them into the positive ROI range.

And here’s your horoscope, if you’re a Leo:

A stranger you meet on top of a mountain will compliment your dog. Despite this, you will still burn dinner.

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