Wish I’d thought of this one:
(Thanks to Shane Keller of ThePPCAgency.com for pointing this out.)
Let’s keep the creativity flowing. What’s your off-the-cuff, crazy-brilliant AdWords idea? No judgment, just some public brainstorming.
Ready, set, go!
Many thanks to Drayton Bird for sharing this amazing video with me. In 16 minutes you'll have a totally new appreciation for the power of advertising to improve products by leaving them alone.
Though Rory Sutherland spends only about a minute and a half talking about mobile marketing, his message is profound – pay close attention.
And if you don't laugh out loud at least 8 times, write me for a full refund of the 16 minutes.
I'm really bummed that I can't make Drayton's EADIM conference where Rory and a bunch of other charming rogues and geniuses are sharing their best marketing ideas, but you don't have to be. Find out more here.
When we use AdWords, we generally think in terms of numbers. How many impressions, how many clicks, how many conversions, based on a large potential market.
But what if your entire market consisted of only 5 people in the whole world? Could AdWords work in that case?
Check out this devilishly clever case study of an AdWords campaign that targeted known individuals, rather than big markets:
Have you used AdWords in unorthodox and clever ways? Share your stories in comments.
(Thanks to Barbara Demarest for the heads-up.)
I promote Camp Checkmate as a way to "Checkmate Your Competition."
To get more clicks, more leads, more sales, more profit.
That's what people want out of their AdWords campaigns, after all.
But in order to achieve those goals, we have to do something counter-intuitive and maybe even a bit shocking:
We forget about them for 90% of the time at Camp Checkmate.
Cliffhanger? Keep reading…
My friend Steve challenged me to talk, unscripted, about what is most powerful and beneficial about Camp Checkmate.
What came out surprised me:
If you agree that what goes on between your ears is the single most important factor in business success, mediocrity or failure, then I hope you'll join us at Camp Checkmate. Register here.
Howie Jacobson, PhD., is the author of Google AdWords For Dummies, available on every continent (except Antarctica) wherever fine books, overpriced brownies and cheesy calendars are sold.