Archive for Category ‘Deep Thoughts‘

Are these your biggest challenges too?

Having gone through a few hundred AdWords For Dummies survey results in the past two days, I’m reminded how difficult it is to get going online.

In this 8 minute video, I share your top challenges (see if they sound familiar to you) and humbly offer a path from overwhelm to peace and productivity.

Here’s the 90-minute audio download I mentioned in the video:

Right-click to download the mp3 here

And please join the conversation by leaving a comment below!

Howie

Too good to keep to myself

I just interviewed Alex Baisley, creator of the Big Dream Program. Originally, this was to be a Ring of Fire exclusive, but I was so moved by Alex’s words that I decided to make a gift of this interview to the entire universe.

It’s all about living big, expressing our dreams, and losing the distinction between work and life so that we can turn our entire existence into a giant symphony of our true nature.

Not a keyword or ad group in sight… ;)

Right-click to download the mp3 here. It’s 88 minutes long, so probably best to download to an mp3 player and go for a long walk in a beautiful place.

You can visit Alex’s site at http://BigDreamProgram.com. Look at the top navigation for the Calling Workshop. For the price of your name and email, you can watch it online.

And please posts your comments when you’ve finished listening. Let’s keep this conversation going.

The 5 Costs of “Search Mode”

Search marketers are well aware of the psychology of the searcher: impatient, unforgiving, narrowly focused, and extremely goal-directed.

That's why we focus on hyper-relevance of ads and landing pages, because we know that the searcher has no tolerance for anything that doesn't advance the cause of their search.

But is it good to live life from the position of searcher? What are the costs of being in "Search Mode" so much of the time?

As entrepreneurs, we're always being encouraged to "go for what we want," to be singularly focused on our goals, and to always strive for success.

Awesome.

But unless we're careful, that puts us in never-ending "search mode." And living from that place has costs.

Here are my heart-felt thoughts on the subject. Agree or disagree, please post a comment below.

Thoughts on Fear

Perry Marshall's July newsletter was a brilliant meditation on fear, and how it can paralyze us and keep us small.

I've had some experience with this.

I once spent 5 hours hugging a tree outside girl's bunk B21 at camp because I was so terrified to ask Cindy to the square dance (and her friends had already told me that she wanted to go with me).

I always played in the orchestra in school musicals, despite my burning desire to appear on stage, because of the fear that I might not get the lead role.

And that's just the stuff so old that I don't mind sharing it here.

But you see how that kind of fear can infect every aspect of a person's life. Keep their career small. Keep their social life timid. Keep the potentiality of their life force caged and cramped.

How Not to Conquer Fear

Most of the self-help advice I come across in the entrepreneurial space urges us to become bold and powerful. To claim our power. To throw off the shackles of fear.

To focus on the positive. To set motivating goals. To visualize success. To model successful people. To repeat affirmations. To "fake it 'til you make it."

The trouble with these approaches, at least for me, is that they don't get at the root of the fear.
Cliffhanger? Keep reading…

A Tale of Two Balls

Ball #1: Jabulani

A bunch of the world’s soccer goalkeepers are having fits about the new Adidas Jabulani ball. As the World Cup approaches, the goalies are near-unanimous in their complaints: Too light, too curvy, too sleek, too slippery, too unpredictable.

Here are some quotes about the Jabulani from the goalkeepers of several teams playing in the Cup this summer:

Hugo Lloris of France: “A disaster.”

Iker Casillas of Spain: “Like a beach ball.”

Gianluigi Buffon of Italy: “Shameful.”

David James of England: “Dreadful.”

Fernando Muslera of Uruguay: “The worst I’ve ever played with.”

Ball #2: The Worst Call in Baseball History

And on Wednesday, the Detroit Tigers pitcher Armando Galarraga was one out away from a perfect game (only 20 of these games have been pitched in the history of Major League Baseball) when first base umpire Jim Joyce completely blew it and incorrectly called a runner safe with two outs in the ninth.

Galarraga’s response at being cheated out of a history-making achievement? “[Joyce] probably felt more bad than me. Nobody’s perfect.”

Wow.

While the goalkeepers are already making excuses for the goals they haven’t yet allowed, Galarraga responded with more grace and integrity than I can imagine.

Arguing with Reality

Here’s my confession: While I would love to say I would have reacted like Galarraga, I act like a whiny goalkeeper much more often.

It’s so easy, after all, to blame the world for what it’s withholding from me.

Even when it’s a patent absurdity, such as a soccer ball that will challenge all teams equally.

But as Mick Jagger and Buddha so wisely remind us, You can’t always get what you want.

And as one of my teachers, Byron Katie puts it, “arguing with reality” is a sure cause of misery.

After all, the Jabulani ball is equally bad for everyone. Kind of like the other excuses I like to trot out when the world doesn’t deliver exactly what I want: the market, the economy, the labor market, the demands on my time.

Unless I pay attention, I can become a veritable font of excuses that can keep me victimized, aggrieved, and helpless.

Accepting Reality

Contrast that attitude with Galarraga’s, whose near-instant acceptance of the irreversible bad call has made him synonymous with hugeness of spirit.

He showed us all how to make friends with reality.

And by “reality” I don’t mean anything more than what is actually going on right now. As opposed to the constant comparison with the story of how things should go.

Suppose Galarraga had done the “normal” thing and yelled and protested and complained and told the world he had been robbed.

Would that have changed anything?

Clearly not, as it didn’t work when the Tigers’ manager. 

Here’s what it would have changed: Galarraga’s experience of the event. As it unfolded, he ended the game with a big smile, a huge ovation, and what looks suspiciously to me like inner peace. A tantrum would have erased all that good stuff.

Plus, as my friend Brian pointed out, his story has become a resonant social fable far beyond baseball. Millions of people with no interest in baseball admire and will remember him.

How many of you can name the men who pitched the first two perfect games this season? If you’re not a baseball fan, I bet you can’t. (FYI: I can’t. Despite being a baseball nerd in my teams, I quit cold turkey after the 1978 season, reasoning that for a Yankee fan, life could simply not get any better.)

The Power of the Invisible Sun

Just to add a bit of irony to the goalkeepers’ moaning, the World Cup is being played for the first time in South Africa, a land with great energy and great challenges. I spent two months in South Africa this past year, and I’ve seen enough of childhood poverty to last me a lifetime.

While the high-tech Jabulani balls are slipping through fingers in goalkeepers’ recurring nightmares, many South African kids dream of owning a soccer ball that consists of something more rugged and aerodynamic than rubbish and garbage bags held together with string.

Photographer and philanthropist Bobby Sager, who took the above photo, teamed up with former Police frontman Sting and inventor Tim Jahnigen to create an indestructible soccer ball.

Instead of a bladder that can be punctured, the new ball can be stabbed with a knife, run over with a car, and rolled over broken glass without any problem.

The bright yellow balls, inscribed with the words “Hope is a Game Changer,” are being handed out by the thousands all over the world.

Why? Sting answers, “This is instant joy. Kids need fun, too. Imagine living in a refugee camp. I mean, what is there to look forward to? Very little. This is concrete. Very, very substantial.”

(To support this effort, go to The Power of the Invisible Sun.)

My fantasy is that one day a child who grew up in a South African informal settlement will grow up to be goalkeeper for the South African national team. I bet you he – or she – will be very happy with whatever ball is used.

And that, like Armando Galarraga, he or she will realize that the greatest victory is not the final score, but the way we conduct ourselves no matter what life throws at us.

So from my own humble place of learning, my gratitude goes out to my teachers: Armando, Bobby, Sting, Tim, and Byron.

May I be inspired to accept reality with grace and confront it with courage.

And so may we all.

“People Buy What You Believe”

Every marketer needs to study this video:

Start with Why, not What.

What you do simply serves as proof of what you believe.

Enjoy.

Russian Supermodel Athletes, Lazy Loser Marketing Gurus, and Camp Checkmate

In The Talent Code, author Daniel Coyle wonders at the sudden and inexplicable success of the Russian women's tennis program over the past decade.

The real reason was not something new in the water, or a brand new training facility, or anything you might expect. Instead, it was the international success of 17-year-old Anna Kournikova, whose prowess in tournaments was matched only by her supermodel looks. She quickly became the most-downloaded athlete in history.

All of a sudden, Coyle writes, thousands of young Russian girls had a role model. More than that, they had a desirable future to which they could aspire. I want to be like her, they all thought. She's like me. I'm like her. I can be that too. If I practice hard, for years. I'd better get busy.

Coyle refers to this effect as ignition. Just as a tank of gas won't move a Ferrari – or a Vespa – without a spark to set the engine running, a well of potential skill and practice-energy will never manifest in talent without a spark.
Cliffhanger? Keep reading…

The Importance of Organizing Our Ignorance

Beekeeper Sue Hubbell writes in A Book of Bees:

" For 15 years now I have worked on such familiar terms with the bees that when I see them down the river, or listen to them at night, I know exactly what they are doing. I now can understand a little bit, though not nearly as much as I thought I did the first year I worked with them. They have forced me to realize that my senses and powers of observation are very limited.

"My city friends know well enough what I do here during the season; it may seem strange work to them, but it is undisputedly work; what I do during the slack times is harder for them to figure out: "organizing my ignorance" is perhaps as good a description as any."

Marketers have a lot in common with beekeepers; when we first start working with our market we think we know a lot more about them than we really do. The longer we engage with prospects, the better we get at figuring out how to speak to them and how to serve them, but we also realize how much we still don't know.

It's ironic, perhaps, that our increasing wisdom highlights our ignorance. But it's by exploring those places of ignorance, those little nooks and crannies where we don't know what we need to know, that we develop true deep market insight.
Cliffhanger? Keep reading…

All the World’s a… Mirror

Last week I made the terrible mistake of looking at my face in the 5x magnifying vanity mirror in our upstairs bathroom.
 
I saw a lot that I couldn’t do anything about, at least not at 6:30am without a scalpel and belt sander, but the thing that really got me was the condition of my nose.
 
In the regular mirror, my nose looks fine: good skin, no forests growing out of my nostrils. Perhaps a bit larger than Hollywood prefers, and with a slight bump at the bridge courtesy of a self-inflicted racquetball injury in 1978, but all in all, a fine specimen of a shnozz not in need of urgent remedial attention.
 
 
But the magnifying mirror told a different story:
  • Long black hairs like warthog bristles sprouting from the bridge
  • Clogged pores
  • Dead skin and dirt piling up like dead leaves over a storm drain
Yikes!
 
So I switched on the magnifying mirror light, grabbed a very expensive Rubis tweezers that my wife does not let me use (hope she misses this issue of the BOPzine) and went to work.
 
First, I yanked the offending hairs off the top. That took about five minutes – as my eyes got used to the grotesquely magnified view, more and more of these hairs started appearing.
 
Second, I put down the tweezers and went to work on the whiteheads until my nose was red, swollen, and sore.
 
Finally, I took a scalding, soapy hot wash cloth and rubbed until you could practically see the nerve endings.
 
Then, satisfied with my excruciatingly painful “extreme self-care,” I turned back to the regular bathroom mirror to see the results.
 
After the redness subsided, I was shocked to discover that I couldn’t see a difference. My new, refurbished snout looked exactly like it had before I went all depilatory on it.
 
And I’m guessing if my regular mirror didn’t notice that my nose was an unkempt mess, the people in my life didn’t either.
 

It’s All Mirrors

So my mistake here was looking at the wrong mirror for feedback. And you know what? We humans do that all the time…
 
Let’s start with the difficult-to-swallow premise that everything and everyone in our life is a mirror for us, because we project ourselves outward onto the world.
 
It’s easier to see others do it that do catch ourselves, of course, because when we project we think we’re actually seeing reality. It’s the same illusion that we experience at the movies, forgetting that we’re just staring at a blank silver screen because of all the lights being projected onto it.
 

What the Heck Am I Talking About?

Maybe an example or two will help here.
 
Sometimes my children aren’t perfect. (Shocked, are you?)
 
They don’t clean up their rooms when I ask them to. They dawdle in the morning, reading comic strips and listening to books on tape instead of hurrying downstairs and taking responsibility for their breakfasts and lunches. And occasionally, once or twice a minute, they annoy each other.
 
The reality – the actual silver screen – is simply a series of facts:
  • Children who do not clean their rooms to my specifications of what a clean room looks like (which is much much cleaner, by the way, than my vision of what a clean entrepreneurial office looks like).
  • Children reading The Book of Bunny Suicides at 7:52am instead of packing their lunches or brushing their teeth.
  • Children saying things to each other in a voice calculated to be overheard by a parent, “If you haven’t made your lunch yet, why are you reading The Book of Bunny Suicides instead of doing your job?”
My interpretation of those facts can range from exasperation to annoyance to frustration to epic victimhood (“Why is the universe punishing me like this? Is this retributive justice for my own squalid childhood?”) to snooty anger that renders me far more annoying and unhelpful than anything they can come up with.
 
Or I could just see a couple of tired kids just being kids.
 
The silver screen doesn’t change. It’s what I project upon it that ends up being what I see “out there.”
 
And the less drama and suffering I load onto the screen, the more effective I can be in shifting the situation.
 

Business Mirrors

Some of my mirrors, career-wise, have been mentors who showed me the good in myself. They realized that I looked to them to discover who I was, and they intentionally reflected back my best potential.
 
Other mirrors have been neither as friendly or as intentional. Like the speakers at the online marketing events I attended in the early 2000s who displayed huge affiliate checks in their PowerPoint presentations. I looked at them and saw easy money and effortless opportunity, and me a poor schlub who just couldn’t figure out how to crack the online marketing code.
 
Like the online sales letter writers posing next to their mansions while I stared at the promised on my computer screen in a small house “outside of Princeton” (as I told people because I was embarrassed that I couldn’t afford to live in Princeton (or even “just outside of Princeton” – Lawrenceville and Hopewell were also well outside my price range).
 
Like the dozens of gurus whose pitches were calculated to make me – and my fellow insecure, struggling newbies – look at myself as a failure because I had not yet attained their level of success.
 
In fact, those mirrors did more to slow down my development and hold back my business than any competitor or any recession could possibly have done.
 
How do I know they were just mirrors? Because I look at them now and laugh – they have almost no hold on me anymore.
 
I’ve discovered that even the rich, “lazy” ones work 14 hours a day, six days a week to convince me that they’re rich and lazy.
 
I’ve discovered that a lot of the online Super Success Stories are just smoke (and yes, mirrors) – meticulously crafted illusions that don’t hold up to scrutiny.
 
But much more important, I’ve matured enough to realize that my net worth and my true worth are two completely different things.
 
I’ve stopped judging people – rich, middle-class, begging with a cardboard sign at the intersection of 15/501 and Interstate 40 – based on how much money they earn and spend and save.
 
So those greed and despair mirrors related to my income have nothing powerful left to reflect back to me.
 
I can be thrilled to see a really successful launch – even by a so-called “competitor” – without feeling that underlying spasm of jealousy.
 

Who are Your Mirrors?

You know you’re looking into a mirror when what you see comes with a negative emotional charge. When you look out into the world and suffer because of what you see.
 
Let’s take inventory:
  • Where are we projecting your own insecurities and fears out into the world?
  • What gets our blood boiling?
  • What makes us feel weak and ashamed?
  • What turns us against ourselves, muttering curses like “I’ll never figure this out”?

 

What Can We Learn from Mirrors?

Those mirrors, as much as they may manipulate us and twist us in knots, are our best teachers.
 
They show us unhealed parts of ourselves.
 
They reveal areas where we don’t yet take full responsibility for our own lives.
 
They point to paths of inner growth that can magically and ironically get us what we want at the same time as they make the attainment of what we want not such a big deal.
 
And they show us, in stark and unmistakable detail, the place where change starts – in our own consciousness, before it manifests in our actions and results.
 

Lessons from the Mirror

I had a roommate my sophomore year in college who used to talk to himself in the full-length mirror as he combed his hair after a shower. “You sure are ugly,” he’d tell his reflection as he meticulously parted his hair. “It’s a good thing you’re such a good lover.”
 
As I think back, he was really saying that his looks didn’t matter – gorgeous, cute, so-so, or ugly – because he was attractive based on his attitude alone. An attitude, if I might translate it for a business crowd, of “I sure can be of top-notch service.”
 
My shock at seeing my ugly nose turns out to be an invitation to go deeper into my own inventory of what’s OK and not OK about me. On a superficial level, I’m doing well these days. Liking myself. Not getting too caught up in envy or blame or victimhood.
 
But at 5x magnification, it looks like I’m not done yet. I still have projections yet to claim as parts of myself that I’ve misplaced “out there” somewhere.
 
But that’s OK.
 
Because I sure can be of top-notch service… ;)
 
Wishing you a holiday season in which gratitude fills you and surrounds you,
Howie

Why I Stopped Beating Myself Up

I’m lying on my bed right now, laptop in my lap, pretty much unable to move.

This morning, while I was getting into position for my morning yoga practice, I wrenched my lower back and collapsed onto my mat.

The pain shot up my spine, down my legs, and left me shaking and gasping.

And you know what? It’s all cool.

Self-Acceptance: A Cornerstone of Business Success

I realize this isn’t my usual article, chock full of business strategies and online marketing tips. But truth is, business tactics and strategies are only as effective as the human beings who execute them. 
Cliffhanger? Keep reading…

Related Posts Plugin for WordPress, Blogger...