How AdWords Could Have Gotten Me a Date in 1978
This one time, in 1978, I tried to get a date for the 8th grade Valentine’s Day Dance at my junior high school. Acting like the marketer I would become, I first selected my target market of girls I was interested in, based mainly on their demonstrated ability to spend twenty minutes in my company without getting grossed out or offended.
Have narrowed my market, I next chose my medium. Face to face was out of the question, as the only way to get one of these girls alone would be to shove her in a janitor’s closet and wait until passing time was over. And obviously I didn’t want gaggles of girls talking about me in school (that’s probably why I wore the paper bag over my head for all those years, come to think of it).
So the medium would be the telephone. One night, about two weeks before the dance, I purloined the corded phone in my parents bedroom, locked myself in my room with a phone book, and prepared to begin my first foray into outbound telemarketing.
