My client Felix (not his real name) was complaining to me about wasting huge amounts of time during his work week. An energetic, goal-oriented entrepreneur, he found himself doing technical and administrative tasks rather than the high-value activities that move his business forward.
This was true despite the fact that he has a staff and a reliable cadre of vendors whom he pays to perform exactly those technical and administrative functions. What is he thinking? Why is he engaging in low-value activities at the expense of the big-picture stuff he loves, and only he can do?
It’s been a very busy couple of days, and I’ve been catching myself ordering myself around. That kind of talk breeds internal resistance, so I’ve invited myself to experiment with more empowering language.
Instead of “I have to” / “I need to” / “I must” / “I should” – I choose words like “I get to” / “I can” / “I might want to”. I find that the invitation to autonomy puts my actions and my chosen responsibilities in a positive light, and makes it much more likely that I achieve my chosen goals.
Looking for an empowering relationship with time? Check out the Time Mastery Course. Cheaper than you think, more powerful than you could wish for.
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Howard Jacobson, PhD., is the author of Google AdWords For Dummies, available on every continent (except Antarctica) wherever fine books, overpriced brownies and cheesy calendars are sold.
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