Is there a single factor that keeps entrepreneurs and high potential employees from achieving their potential? I believe there is.
I’ve coached around 400 entrepreneurs and high potential employees over the past 15 years. As I think back, I’m truly amazed and humbled at the variety of situations, personalities, resources, mindsets, teams, markets, products, and organizations that I’ve worked with.
Early in my career, I was often giddy with the tools of the coaching trade that I’d studied and mastered. And in my eagerness to help (and let’s be honest, impress) my clients, I would frequently pull out all the stops.
Our coaching sessions were fast and furious affairs. We’d work on direct marketing strategy, copywriting, time management, diet, exercise, and mental stamina.
And these sessions weren’t ineffective. Frequently one of the issues we’d tackle would provide a breakthrough: a better understanding of the prospect, a better way of phrasing a benefit or presenting an offer, a technique to get two more productive hours out of each workday, etc.
But while those benefits were accruing, I was subtly but unmistakeably doing something not so smart: contributing to my client’s overwhelm.
Even the wins couldn’t erase the feeling of “not enough” that came from waging so many battles simultaneously.
Cliffhanger? Keep reading…