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Howie Jacobson, PhD., is the author of Google AdWords For Dummies, available on every continent (except Antarctica) wherever fine books, overpriced brownies and cheesy calendars are sold.

Testimonials about Howie’s advice

I have been buying online courses and reading books about Adwords and site optimization for the past three years, and your book is, by far, the best. For the first time it has become clear how all the parts fit together – both theoretically and practically. I had about given up on making my site effective and on and Adwords, but now am beginning to see the light. A damn good book. Thanks Howie! — Hamid Kaber, San Joaquín de Flores, Costa Rica, http://PuraVidaLanguageInstitute.com