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Howard Jacobson, PhD., is the author of Google AdWords For Dummies, available on every continent (except Antarctica) wherever fine books, overpriced brownies and cheesy calendars are sold.

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Adwords for Dummies is a must have resource if you’re interested in PPC! Howie gives the reader a realistic and solid introduction to the concepts of (Google) Adwords and PPC. It’s a great resource to start anyone off or even as a refresher to make sure you haven’t forgotten what you loved (or want to love) about (Google) Adwords. — Bryan Montpetit, Quebec City, Canada, http://Traducta.com