Get 3 Complete Programs on CD that show you how to Turn your Business into a Referral and Testimonial Factory, how to get Free Advertising with a Drop-Dead Simple PR Strategy, and a powerful seminar on Turning Strangers into Customers in 30 Seconds - as well as a Lava Flow of Updates, Strategies and Tactics You Can Use in Your Online Marketing each and every Month

Dear Fellow Business Owner,

Please consider this web page a personal invitation to join the Ring of Fire, risk-free, and instantly leap-frog the competition to the cutting edge of Online Marketing in 2007.

What the heck is the RING OF FIRE, and Why Should I Join?

The Ring of Fire is a huge arc of volcanoes and earthquakes that stretches from New Zealand, up eastern Asia, across Alaska, and down the Pacific Coast of the Americas all the way to the southernmost tip of Chile. If an earthquake shudders or a volcano erupts anywhere in the world, three times out of four it's in the Ring of Fire.

I'm no geologist, but I understand that these incredibly powerful and potentially destructive events occur because of plate tectonics - shifts in the floating rocks that make up what we think of as the ground. Scientists who study the earth's crust don't harbor the illusion that everything is stable and will remain so. They know that everything we are and everything we own and everything we care about is precariously situated on a roiling sea of change.

We entrepreneurs live every minute of every day in the Ring of Fire of commerce. While our friends and neighbors and relatives in corporate or government jobs long for stability, we who live by our wits understand that everything changes all the time. With our ears to the ground, and with high-tech early warning systems, we can survive and even thrive in times of great chaos and upheaval.

I'm not saying I like the speed at which the world is changing. But it's a fact, and I never was much good at make-believe. So I've learned to deal with it, and if you're reading this, my guess is that you have too. But it sure is exhausting to have to go it alone, ain't it?

The Ring of Fire Membership

I've created a group for entrepreneurs who want to tap into the bleeding edge of Online Marketing. Who don't want the Next Big Thing to be a lava flow that obliterates their business. Who understand the value of early warning. Who get that the Chinese words for "crisis" and "opportunity" are the same word. Who get that the Yiddish words for "mySQL database" and "dromedary" are completely different - but I digress.

I've been at the bleeding edge of a bunch of technologies that have transformed the way people buy and sell on the Web: permission-based followup, Google AdWords, streaming audio and video, live chat. But I'm also the heir to a marketing tradition that has been proven effective for over a century: Direct-Response, Results-Accountable Marketing that pays for itself or goes away. So I don't chase new technologies for novelty's sake, and I don't advice my clients to do so either.

When you join the Ring of Fire, here's what you get:

24/7/365 Access to the Members-Only section of AskHowie, where you get the up-to-the-minute scoop on the shifting plates beneath your business:

• changes to Google's algorithm - what to do to stay at the top of the heap and keep your click prices low
• new AdWords programs (in just the past few months, they've added Pay Per Action, Site Targeting for AdSense, Quality Scores, Ad Marketplace, and more) - whether to bother and how to deploy
• reviews of the latest and greatest tools - which are worth the money, which are duplicates and inferior knock-offs, and which will get you booted off AdWords faster than a pocket-protector salesman at a nudist Revolutionary War reenactment (try and get that image out of your head!)
• new technologies for engaging Web visitors
• the best analytics and tracking programs - and how to tame them so they give you "Just the Facts, Ma'am" and not hundreds of pages of dense charts and pretty graphs full of sound and fury signifying confusion

The Richter Report, including a monthly CD and newsletter delivered straight to your doorstop in snow and rain and heat and gloom of night (OK, well probably not gloom of night):

• The AskHowie Mailbag: your questions about marketing and business strategy answered
  
• The Seismographs: interviews with other marketing experts, like Perry Marshall, Rob Goyette, Ann Convery, Ken McCarthy, and Michael Katz - find out the state of the tectonic plates in different areas of online and offline marketing from these ear-to-the-ground experts
• Secrets from the Mountain Top: Top personal effectiveness and business performance experts share their secrets on getting things done, managing employees and outsourcing, building a virtual team, reclaiming your life (remember life?), and having more fun than you have in years
• Dispatches from Left Field: valuable business information for entrepreneurs from unlikely sources, so we can stay sharp and well-rounded

Free Consulting Call-in Days where you get 10 minutes to pick my brain on your toughest questions about your Online Marketing campaigns: AdWords, other pay per click engines, landing pages, email followup strategy, ecommerce pages, free reports, product creation, implementation issues, time management, priority and goal setting, you name it.  My consulting rate is currently $750/hour, and I hold these call-in days four times a year, so you can get $500 of free consulting if you take the initiative.

I'm going to bribe the heck out of you to give the Ring of Fire a try: Get all these bonuses just for saying "Maybe":

1. Testimonial Farming: CD and Instantly downloadable eBook in PDF format ($79 value)

Discover How to Seed, Nurture, and Harvest the Genuine Praise and Delight of Your Customers to Grow Your Business

If You Could Turn Your Best Customers into a 24/7 Sales Force… Convince Your Most Skeptical Prospects Without Bragging… Get Testimonials Without Having to Beg and Plead… Convert Your Service Excellence into the Ultimate Marketing Advantage… Turn Testimonials into Referrals… Would You Want to Find Out How?

In this remarkable (and short) program, you'll discover:

• How to get extremely busy people to give you great testimonials    
• Phrases that work like a charm to solicit testimonials
• The five "selfish reasons" customers will give you testimonials, and how you can capitalize on them
• How to deal with your corporate customers’ no-testimonial "policies"
• The exact right time to ask for a testimonial
• When you should never ask for a testimonial
• How to turn a so-so testimonial into a great one with your customer’s blessing
• The questions that will draw out powerful testimonials
• The three "magic words" that can add power to almost any testimonial
• How to "upsell" a testimonial to something of ever greater value
• How to use print, telephone, and digital technology to make testimonials your 24/7 sales force

Discover How to Use Free Advertising That's Hundreds of Times More Effective Than Anything You Could Pay For to Grow Your Business

In this cool and no-fluff program, you'll find out:

• How to write a press release that will be valued by editors and reporters
• How to find the right media contacts
• How to deliver the press release quickly and cheaply
• How to get articles written about your business in the publications your prospects read
• How to create overwhelming credibility for your business (no advertisement can come close!)
• How to use the principles of Direct Marketing within your press release for maximum business results (because publicity without a call to action may stroke your ego, but won't make you much money)
• How to follow up without being a pest (this will separate you from the sea of PR agencies who annoy and alienate editors with constant "Did you get the press release?" phone calls
• How to become a "trusted resource" to the press (that's how well-known "experts" stay in front of the media for years)

 In this funny and fast-paced interview with Ann Convery, a high performance communications skills coach, you'll discover:

• How to use curiosity so people beg you to tell them more
• The 5 ways to use numbers as you Speak Your Business
• The power of verbs: words that sell you and words that diminish you
• How to follow up without blowing it
• How to reveal without revealing
• How to counter the objection, "We don't need this."
• The secret of "unhearable words" and how to eliminate "audio wallpaper" from your business communications.
• The 10-second mental process to go through before talking to someone who intimidates you

Tired of being confused about the rapid changes in the online world?

Ready to plug into the community with its pulse on the tectonic plates, so you can find out what's about to happen before it rocks your world?

Ready to give the Ring of Fire a try?

Given the value and timeliness of the information you'll be spoon-fed every month, I understand if you're nervous about how much it will cost. That's a fair concern.

I think you'll be pleasantly surprised - you get a CD and a print newletter every month, access to members-only web content, quarterly call-in consulting sessions, all for $49.95/month. But to celebrate the publication of AdWords for Dummies, my first ever book with a triangular-faced guy with nerd glasses on the cover, I'm dropping the price to just above break-even: $29.95 per month! And that price is guaranteed not to go up for a whole year, if you lock in now.

There are no refunds for Ring of Fire, but you can cancel at any time. No hassle, no mess, no fuss. And keep all the bonuses for your trouble.

Sign up here

Sincerely,

Howie Jacobson, PhD

P.S. One more bonus to sweeten the pot (I always get a little giddy at the end of a long letter):

P.P.S. What will happen if you don't have this info

What my customers are saying: