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A successful AdWords campaign can be the online breakthrough you’ve been hoping for.

Or – it can be just another waste of time, money, energy and hope.

Which one will it be? That depends on whether you’re willing to invest some time to get it right.

You see, Google AdWords is one of the coolest inventions of the 21st century, right up there with wearable jetpacks and wardrobe malfunctions.

AdWords has changed the rules of marketing; for online marketers, big corporations, and local stores and service businesses.

Most consumers search online before they buy, looking for information and great deals.

And if they don’t find you on the first page of search results, you’re as invisible as a dust mite in a hockey stick factory.

Is your business on Page One of Google, or is it Un-Findable?

Getting your website listed on the first page of Google search results can be a long, hard struggle in crimson shark-infested waters. Link building, social media strategies, site optimization – whew, I’m tired just writing about it.

But Google, in their wisdom, has given us a back-door pass to front row seats at the Find-a-Thon.

With AdWords, you can buy your way onto Page One of Google. Chances are, most of your competitors either haven’t even heard of AdWords, or they’re making dozens of mistakes and paying the Google Clueless Tax big-time.

Which one are you?

Are you also paying the Clueless Tax?

Are you spending too much money for too few leads? Are you driving scads of traffic to a website that can’t seem to make a sale?

Without the right guidance, AdWords can be frustrating. And it can drain your wallet faster than a Disney World Hotel Gift Shop.

Or, are you one of the multitudes who hasn’t even started using AdWords yet?

(Hey, when I tell well-off, well-educated, well-connected businesspeople in my home state of North Carolina that I wrote AdWords For Dummies, they all look puzzled and go, “John Edwards?”)

So AdWords Ignorance is quite common. Don’t feel bad. But don’t stand still either.

AdWords was my ticket to an Online Breakthrough

For me, and for many of my students, our businesses and our lives transformed when we figured out how to play the AdWords game.

I built my online presence in 2003 using AdWords to sell a product nobody had ever heard of, Leads into Gold. I spent under $10,000 with Google to sell 250 units of a $247 course. (If I had a calculator handy, I could tell you if I made money or not.)

This web site is dedicated to guiding you to your own Online Breakthrough.

How would you like to cut through the hype so you can avoid the Internet Marketing Feeding Frenzy that has otherwise sane and sober businesspeople throwing thousands of dollars at scam artists touting “the next big secret”?

Yes, there are Online Marketing Secrets.

But they include the fundamentals, not just the fads and tricks. And unless you understand the core principles behind online marketing – why people search, why they don’t buy, what your website is really for – the fads and tricks will be lifeless in your hands.

As James Bennis said, “Don’t just learn the tricks of the trade. Learn the trade.”

You’ll find really useful articles, software tools and reviews. You can browse these at your leisure. You’ll notice a “Subscribe” button below each article. That’s to remind you that there’s much more where that came from.

Subscribe to What?

When you subscribe to the Breakthrough Online Profits Newsletter, you get access to articles that aren’t available on the public site. Chock-full of business-building, money-making tips that my clients, students and I have tested in the real world.

Three Reasons to Subscribe

  1. You get real content, not incessant pitches to buy, buy, buy. Discover the AdWords and Online Marketing strategies and tactics that can finally put your business in the Breakthrough Profits zone.

  3. Your inbox won’t get flooded with mail. I respect your time and send out at most a couple of issues a month.

  5. It’s the only way to get the 12-page AdWords ER Report: Why Most AdWords Campaigns Fail – and How to Make Yours Succeed (valued at $57.80 by a crack valuation team from Sotheby’s)

The Shameless Bribe: A Free Copy of the AdWords ER Report

In the AdWords ER Report, you’ll discover:

The 3 Big AdWords Mistakes that cause 99% of the problems (page 2)

The 5 Crucial Questions you must answer about your prospect before you write an ad (pages 4-6)

The AdWords Operation you must perform first (think of it as triage) to stop the bleeding (page 4)

The hidden AdWords setting you must change immediately to stop showing the wrong ads to the wrong people (page 9)

The AdWords Operation that makes you money by keeping people AWAY from your website (page 10)

What’s the Catch?

Why am I giving away all this great stuff? For three reasons.

First, I’m a natural show-off (just ask my sister). As a Leo, I like being the center of attention. I like teaching, and I love the feedback I get from readers who gratefully tell me their Online Breakthrough stories.

Second, I model what I teach. Generosity works. Being real works. You’ll see that I walk the talk, which should give you confidence that my methods are battle-tested (you think Online Marketing is a competitive space on the Internet?)

Third, I’ve never had much luck selling to people who didn’t know, like and trust me. (Have you?) I offer training programs, solo and group coaching, consulting services (occasionally), products, and live workshops. Each level takes the information and implementation up a notch. When and if you’re ready for a hands-on guide, I want you to think of me.

Ready to subscribe? Below this paragraph is the daunting and complicated form. Notice I don’t even ask you for your name. (Now I can’t write cheesy headlines like, “[Name], have you seen this yet?” Won’t you be sad not to experience fake intimacy from a complete stranger?)

The Fine Print: You can cancel your subscription at any time with a single click and zero hassle. You won’t get emails from anyone else as a result of subscribing to this newsletter.

Slightly More Fine Print: When you complete the form, you will get an email verifying that it was you who requested this information. You MUST click the link in that email to subscribe. This quick and only mildly annoying extra step is a precaution to protect both of us. (And it’s a best practice, so pay attention to all the ways I make sure you follow through – there’s a valuable free lesson in just noticing how I turn a first-time visitor into a subscriber.)

Once you’ve subscribed for real, print the AdWords ER Report, and sit back with a nice fruit smoothie and a yellow highlighter. This is the first minute of the rest of your day! Make the most of it!

Wishing you health, happiness and prosperity,

Howie Jacobson, Author, AdWords For Dummies

Howie Jacobson, PhD

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