Date of Screen Capture: 4 September 2010
Strategy/tactic: Welcome Video
Overview: This short video introduces the visitor to Bill Harris and starts to build an emotional connection of caring and trust. Also, Bill explains the site and how to navigate it, as well as giving a quick overview into the big benefit of Holosync.
Watch the video once through, then go through it again, pausing to expand and read my commentary (little popup comments along the bottom).
Think about your landing page as a strange land that your prospect is visiting for the first time. You're the trustworthy guide who's been sent to meet them and put them at their ease. Write a 2-minute Welcome Video script that will build trust and start to flame desire.